AI Archives | AdExchanger https://www.adexchanger.com/category/ai/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 01 May 2026 20:25:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AI Archives | AdExchanger https://www.adexchanger.com/category/ai/ 32 32 POSSIBLE 2026: AdExchanger’s Hot Takes https://www.adexchanger.com/ai/possible-2026-adexchangers-hot-takes/ https://www.adexchanger.com/ai/possible-2026-adexchangers-hot-takes/#respond Fri, 01 May 2026 14:56:25 +0000 https://www.adexchanger.com/?p=457784 The fourth-annual POSSIBLE is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chatting about agentic AI in the Florida sun (other than some scattered showers). But the AI talk at POSSIBLE wasn’t just marketing hype. Ad industry insiders got […]

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]]> https://www.adexchanger.com/ai/possible-2026-adexchangers-hot-takes/feed/ 0 POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos? https://www.adexchanger.com/ai/possible-2026-can-ai-help-agencies-finally-break-down-those-silos/ https://www.adexchanger.com/ai/possible-2026-can-ai-help-agencies-finally-break-down-those-silos/#respond Thu, 30 Apr 2026 13:41:05 +0000 https://www.adexchanger.com/?p=457690 At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie agency Horizon Media’s chief product and data officer.

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]]> https://www.adexchanger.com/ai/possible-2026-can-ai-help-agencies-finally-break-down-those-silos/feed/ 0 Zefr Builds A New Front Door For YouTube Buys https://www.adexchanger.com/ai/zefr-builds-a-new-front-door-for-youtube-buys/ https://www.adexchanger.com/ai/zefr-builds-a-new-front-door-for-youtube-buys/#respond Thu, 30 Apr 2026 13:14:14 +0000 https://www.adexchanger.com/?p=457693 Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer […]

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]]> https://www.adexchanger.com/ai/zefr-builds-a-new-front-door-for-youtube-buys/feed/ 0 Google Touts Its AI Ad Tech Adoption And New AI Max Features https://www.adexchanger.com/ai/google-touts-its-ai-ad-tech-adoption-and-new-ai-max-features/ https://www.adexchanger.com/ai/google-touts-its-ai-ad-tech-adoption-and-new-ai-max-features/#respond Thu, 30 Apr 2026 13:00:44 +0000 https://www.adexchanger.com/?p=457667 The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product […]

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]]> https://www.adexchanger.com/ai/google-touts-its-ai-ad-tech-adoption-and-new-ai-max-features/feed/ 0 AdMarketplace Is Piloting Performance Ads In AI Chat https://www.adexchanger.com/ai/admarketplace-is-piloting-performance-ads-in-ai-chat/ https://www.adexchanger.com/ai/admarketplace-is-piloting-performance-ads-in-ai-chat/#respond Tue, 28 Apr 2026 11:00:14 +0000 https://www.adexchanger.com/?p=457457 AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still no clear playbook for monetizing those interactions without messing with the user experience. Search advertising specialist adMarketplace is one of […]

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]]> https://www.adexchanger.com/ai/admarketplace-is-piloting-performance-ads-in-ai-chat/feed/ 0 ChatGPT Ads Have Begun Showing Up For Logged-Out Users https://www.adexchanger.com/ai/chatgpt-ads-have-begun-showing-up-for-logged-out-users/ https://www.adexchanger.com/ai/chatgpt-ads-have-begun-showing-up-for-logged-out-users/#respond Thu, 23 Apr 2026 13:08:18 +0000 https://www.adexchanger.com/?p=457175 Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

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]]> https://www.adexchanger.com/ai/chatgpt-ads-have-begun-showing-up-for-logged-out-users/feed/ 0 Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers https://www.adexchanger.com/ai/brand-trained-agents-can-give-marketers-a-fuller-view-of-their-customers/ Mon, 20 Apr 2026 05:00:43 +0000 https://www.adexchanger.com/?p=456863 Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

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]]> Can An AI Solution Fix Misaligned Marketing Orgs? https://www.adexchanger.com/ai/can-an-ai-solution-fix-misaligned-marketing-orgs/ Tue, 14 Apr 2026 13:00:58 +0000 https://www.adexchanger.com/?p=456397 Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.

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]]> Indie Agency Wpromote Dishes On How It’s Testing New Agentic SSP Tools https://www.adexchanger.com/ai/indie-agency-wpromote-dishes-on-how-its-testing-new-agentic-ssp-tools/ Tue, 07 Apr 2026 05:00:39 +0000 https://www.adexchanger.com/?p=455779 Ad agencies have an overwhelming amount of buying tools to choose from. And they’re increasingly relying on AI to focus just on what will help them meet their clients’ needs. Between general-purpose and specialized DSPs, social platforms, CTV environments and direct publisher deals, agencies have to stitch campaigns together across a variety of fragmented systems. […]

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]]> The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? https://www.adexchanger.com/ai/the-agentic-marketplace-is-here-where-does-that-leave-dsps-and-ssps/ Thu, 02 Apr 2026 12:30:16 +0000 https://www.adexchanger.com/?p=455532 Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.

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