Data Privacy Roundup Archives | AdExchanger https://www.adexchanger.com/category/data-privacy-roundup/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 01 May 2026 15:06:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Data Privacy Roundup Archives | AdExchanger https://www.adexchanger.com/category/data-privacy-roundup/ 32 32 Who Actually Owns AI Governance? https://www.adexchanger.com/data-privacy-roundup/who-actually-owns-ai-governance/ https://www.adexchanger.com/data-privacy-roundup/who-actually-owns-ai-governance/#respond Mon, 04 May 2026 05:00:29 +0000 https://www.adexchanger.com/?p=457852 Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it. But now AI is adding another layer of complexity, and a lot of that work is landing on the same people who already juggle privacy, security and data governance. There isn’t yet a clear line […]

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]]> https://www.adexchanger.com/data-privacy-roundup/who-actually-owns-ai-governance/feed/ 0 Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits https://www.adexchanger.com/data-privacy-roundup/why-a-1967-privacy-law-is-powering-a-new-wave-of-ad-tech-lawsuits/ Mon, 20 Apr 2026 05:00:40 +0000 https://www.adexchanger.com/?p=456870 If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of Privacy Act, or CIPA, is a Cold War-era law that was passed in 1967 in response to concerns about privacy violations related to wiretapping […]

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]]> AI Is Moving Fast. The Law, Not So Much https://www.adexchanger.com/data-privacy-roundup/ai-is-moving-fast-the-law-not-so-much/ Wed, 01 Apr 2026 05:00:33 +0000 https://www.adexchanger.com/?p=455323 If you were playing AI bingo at the IAPP’s Global Summit in Washington, DC, on Monday, your card filled up fast. Nearly every vendor booth in the exhibition hall at the event, which is one of the largest annual gatherings of privacy professionals in the US, bragged about its tech being “AI forward” or “AI […]

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]]> Hot Takes From FTC Commissioner Mark Meador On Cookies And The Limits Of Self-Regulation https://www.adexchanger.com/data-privacy-roundup/hot-takes-from-ftc-commissioner-mark-meador-on-cookies-and-the-limits-of-self-reg/ Mon, 16 Mar 2026 05:00:55 +0000 https://www.adexchanger.com/?p=454014 “Private eyes They’re watching you They see your every move” That was FTC Commissioner Mark Meador’s rather droll choice for walk-on music when he spoke at the Marketecture Live event in New York City earlier this week. Nothing like a little Hall & Oates to get you in the mood to talk about cookie-based opt-out […]

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]]> How Agentic AI Can Break In The Real World https://www.adexchanger.com/data-privacy-roundup/how-agentic-ai-can-break-in-the-real-world/ Mon, 23 Feb 2026 06:00:36 +0000 https://www.adexchanger.com/?p=452377 There’s a serious privacy risk quietly hiding inside “helpful” AI agents. As enterprise platforms rush to add conversational bots into workflows, they’re also inadvertently giving those agents broad access to sensitive information – and, in some cases, letting bots chat freely in a way no privacy or marketing team would ever approve. This is exactly […]

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]]> What The FTC’s Focus On Age Verification Means For Privacy https://www.adexchanger.com/data-privacy-roundup/what-the-ftcs-focus-on-age-verification-means-for-privacy/ Mon, 02 Feb 2026 06:00:52 +0000 https://www.adexchanger.com/?p=451098 These days, the internet “looks a hell of a lot more like Las Vegas than ‘Little House on the Prairie.’” That’s how Andrew Ferguson, chair of the Federal Trade Commission, described the online experience of children in his opening remarks for an FTC workshop on age verification last week. The event took place on Wednesday, […]

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]]> Inside The Mind Of A Former Privacy Regulator https://www.adexchanger.com/data-privacy-roundup/inside-the-mind-of-a-former-privacy-regulator/ Tue, 20 Jan 2026 06:00:58 +0000 https://www.adexchanger.com/?p=450394 How do privacy regulators decide which companies to poke? Often, it’s a consumer complaint. Other times, it’s a headline. And, sometimes, it’s just personal. Regulators are consumers, too, after all. But it’s important to remember that every brush with a regulator doesn’t turn into a full-blown case, said privacy attorney Tyler Bridegan, and he would […]

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]]> Don’t Let These Privacy Shifts Blindside You In 2026 https://www.adexchanger.com/data-privacy-roundup/dont-let-these-privacy-shifts-blindside-you-in-2026/ Mon, 05 Jan 2026 06:00:20 +0000 https://www.adexchanger.com/?p=449536 Last year, Google decided not to deprecate third-party cookies in Chrome after all. This year, Google decided to jettison its backup plan and not even launch a planned choice prompt for cookies in its browser. By October, the Privacy Sandbox was all but kaput. The UK’s Competition and Markets Authority released Google from its Privacy […]

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]]> Call It A Comeback For Telco Ad Tech? https://www.adexchanger.com/data-privacy-roundup/call-it-a-comeback-for-telco-ad-tech/ Mon, 08 Dec 2025 06:00:45 +0000 https://www.adexchanger.com/?p=447938 Back around 2015 through early 2018, telcos were very excited about ad tech. They spent billions of dollars betting that they could monetize their rich subscriber data and compete with the walled gardens by acquiring ad tech assets of their own. The deals just kept piling up. Verizon shelled out a combined $9 billion to […]

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]]> A Programmatic ‘Kill Switch’? Why Google’s ‘RTB Control’ Isn’t Sparking Panic https://www.adexchanger.com/data-privacy-roundup/a-programmatic-kill-switch-why-googles-rtb-control-isnt-sparking-panic/ Mon, 17 Nov 2025 06:00:12 +0000 https://www.adexchanger.com/?p=447101 In early September, Google agreed to settle a class-action lawsuit in California – brought-over claims that it shares personal information with third parties without consent – by promising to build a tool that stops any personal data from leaking into ad auctions. In short, it’s like an off switch for programmatic personalization. Huge deal, right? It begs […]

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