Marketers Archives | AdExchanger https://www.adexchanger.com/category/marketers/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 01 May 2026 01:59:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Marketers Archives | AdExchanger https://www.adexchanger.com/category/marketers/ 32 32 What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer https://www.adexchanger.com/marketers/what-an-outdoor-retailer-learned-by-replacing-pricey-saas-with-a-newcomer/ https://www.adexchanger.com/marketers/what-an-outdoor-retailer-learned-by-replacing-pricey-saas-with-a-newcomer/#respond Fri, 01 May 2026 05:45:04 +0000 https://www.adexchanger.com/?p=457734 I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […]

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]]> https://www.adexchanger.com/marketers/what-an-outdoor-retailer-learned-by-replacing-pricey-saas-with-a-newcomer/feed/ 0 Alphabet Exceeds $100 Billion In Q1 And Its Profits Almost Doubled https://www.adexchanger.com/marketers/alphabet-exceeds-100-billion-in-q1-and-its-profits-almost-doubled/ https://www.adexchanger.com/marketers/alphabet-exceeds-100-billion-in-q1-and-its-profits-almost-doubled/#respond Wed, 29 Apr 2026 23:55:18 +0000 https://www.adexchanger.com/?p=457622 Wall Street investors know that, in the advertising business, Q1 is generally the poorest-performing period of the year. And this is a particularly poor macro-economic time. Alphabet is operating in a different reality. Or so it would seem while listening to the company’s Q1 earnings, which were released on Wednesday. Alphabet earned $109.9 billion in […]

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]]> https://www.adexchanger.com/marketers/alphabet-exceeds-100-billion-in-q1-and-its-profits-almost-doubled/feed/ 0 Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data https://www.adexchanger.com/marketers/supplement-brand-ritual-taps-chord-to-help-understand-its-historical-data/ https://www.adexchanger.com/marketers/supplement-brand-ritual-taps-chord-to-help-understand-its-historical-data/#respond Wed, 29 Apr 2026 13:00:28 +0000 https://www.adexchanger.com/?p=457514 The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […]

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]]> https://www.adexchanger.com/marketers/supplement-brand-ritual-taps-chord-to-help-understand-its-historical-data/feed/ 0 Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry https://www.adexchanger.com/marketers/rakuten-and-impact-com-forge-a-new-alliance-that-resets-the-affiliate-industry/ https://www.adexchanger.com/marketers/rakuten-and-impact-com-forge-a-new-alliance-that-resets-the-affiliate-industry/#respond Tue, 28 Apr 2026 15:32:00 +0000 https://www.adexchanger.com/?p=457496 The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. Rakuten is best-known for its consumer retail and rewards apps, but its competed with Impact as early affiliate networks platforms for ecommerce companies and other direct advertisers to connect […]

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]]> https://www.adexchanger.com/marketers/rakuten-and-impact-com-forge-a-new-alliance-that-resets-the-affiliate-industry/feed/ 0 What A Lead Generation Conference Taught Me About Fixing Ad Ops https://www.adexchanger.com/marketers/what-a-lead-generation-conference-taught-me-about-fixing-ad-ops/ https://www.adexchanger.com/marketers/what-a-lead-generation-conference-taught-me-about-fixing-ad-ops/#respond Tue, 28 Apr 2026 14:00:55 +0000 https://www.adexchanger.com/?p=457440 I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week.  Lead gen and programmatic tend to live in different corners of the ecosystem. Lead gen is obsessed with calls and […]

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]]> https://www.adexchanger.com/marketers/what-a-lead-generation-conference-taught-me-about-fixing-ad-ops/feed/ 0 NBCU’s Peacock Is Officially On Its Way To Profitability https://www.adexchanger.com/marketers/nbcus-peacock-is-officially-on-its-way-to-profitability/ https://www.adexchanger.com/marketers/nbcus-peacock-is-officially-on-its-way-to-profitability/#respond Thu, 23 Apr 2026 15:40:16 +0000 https://www.adexchanger.com/?p=457230 NBCUniversal successfully called its shot with the nickname “Legendary February.”

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]]> https://www.adexchanger.com/marketers/nbcus-peacock-is-officially-on-its-way-to-profitability/feed/ 0 Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age https://www.adexchanger.com/marketers/brands-want-to-know-how-well-their-affiliate-content-is-performing-in-the-ai-age/ https://www.adexchanger.com/marketers/brands-want-to-know-how-well-their-affiliate-content-is-performing-in-the-ai-age/#respond Tue, 21 Apr 2026 14:00:36 +0000 https://www.adexchanger.com/?p=456972 Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

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]]> https://www.adexchanger.com/marketers/brands-want-to-know-how-well-their-affiliate-content-is-performing-in-the-ai-age/feed/ 0 Hard Truths For Retail Media At The IAB Connected Commerce Summit https://www.adexchanger.com/marketers/hard-truths-for-retail-media-at-the-iab-tech-lab-connected-commerce-summit/ Thu, 16 Apr 2026 05:16:06 +0000 https://www.adexchanger.com/?p=456716 The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly. Not the birds-and-bees-type conversation by any means (we’ll save that for the consolidation phase in the future). But an important reality check. […]

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]]> Dairy-Free Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights https://www.adexchanger.com/marketers/non-dairy-creamer-brand-nutpods-is-cracking-fragmentation-with-ai-powered-insights/ Tue, 07 Apr 2026 13:00:06 +0000 https://www.adexchanger.com/?p=455783 A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

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]]> The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? https://www.adexchanger.com/ai/the-agentic-marketplace-is-here-where-does-that-leave-dsps-and-ssps/ Thu, 02 Apr 2026 12:30:16 +0000 https://www.adexchanger.com/?p=455532 Swivel and Olyzon's new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.

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