New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge opportunity for those that are willing to brave the unfamiliar waters.
Right now, that channel is gaming. On the ground at CES, Digitas head of innovation solutions Morgan Pomish explains why gaming is her top recommendation to clients. She also talks about how the shift from paid and organic search to AI answers will impact brands. Will the SEO agency be replaced by the AI answer agency? Watch more here.
