possible 2026 Archives | AdExchanger

POSSIBLE 2026: AdExchanger’s Hot Takes

AdExchanger — Fri, 01 May 2026 14:56:25 +0000

The fourth-annual POSSIBLE is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chatting about agentic AI in the Florida sun (other than some scattered showers). But the AI talk at POSSIBLE wasn’t just marketing hype. Ad industry insiders got […]

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What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing

Alyssa Boyle — Fri, 01 May 2026 05:45:25 +0000

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […]

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Buyers Are So Over Walled Garden Overhauls; PayPal Enters The TV Measurement Fray

AdExchanger — Thu, 23 Apr 2026 04:03:49 +0000

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity graphs, targeting capabilities, software plugins, server setups, etcetera. But the customer UI usually exists at a safe remove, like the […]

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