Allison Schiff, Author at AdExchanger https://www.adexchanger.com/author/allison-schiff/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 01 May 2026 15:06:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Allison Schiff, Author at AdExchanger https://www.adexchanger.com/author/allison-schiff/ 32 32 Who Actually Owns AI Governance? https://www.adexchanger.com/data-privacy-roundup/who-actually-owns-ai-governance/ https://www.adexchanger.com/data-privacy-roundup/who-actually-owns-ai-governance/#respond Mon, 04 May 2026 05:00:29 +0000 https://www.adexchanger.com/?p=457852 Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it. But now AI is adding another layer of complexity, and a lot of that work is landing on the same people who already juggle privacy, security and data governance. There isn’t yet a clear line […]

The post Who Actually Owns AI Governance? appeared first on AdExchanger.

]]> https://www.adexchanger.com/data-privacy-roundup/who-actually-owns-ai-governance/feed/ 0 Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop? https://www.adexchanger.com/platforms/metas-ad-machine-is-purring-so-why-did-its-stock-drop/ https://www.adexchanger.com/platforms/metas-ad-machine-is-purring-so-why-did-its-stock-drop/#respond Thu, 30 Apr 2026 01:03:18 +0000 https://www.adexchanger.com/?p=457624 Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom silicon, Ray-Ban and Oakley AI smart glasses and swarms of business agents that can work “day and night” to help […]

The post Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop? appeared first on AdExchanger.

]]> https://www.adexchanger.com/platforms/metas-ad-machine-is-purring-so-why-did-its-stock-drop/feed/ 0 Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen https://www.adexchanger.com/agencies/omnicom-has-an-ai-powered-plan-to-cut-out-ad-tech-middlemen/ https://www.adexchanger.com/agencies/omnicom-has-an-ai-powered-plan-to-cut-out-ad-tech-middlemen/#respond Wed, 29 Apr 2026 00:24:45 +0000 https://www.adexchanger.com/?p=457525 Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 earnings call on Tuesday, which was also its first full quarter with IPG folded in. Seven years after IPG bought […]

The post Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen appeared first on AdExchanger.

]]> https://www.adexchanger.com/agencies/omnicom-has-an-ai-powered-plan-to-cut-out-ad-tech-middlemen/feed/ 0 AdMarketplace Is Piloting Performance Ads In AI Chat https://www.adexchanger.com/ai/admarketplace-is-piloting-performance-ads-in-ai-chat/ https://www.adexchanger.com/ai/admarketplace-is-piloting-performance-ads-in-ai-chat/#respond Tue, 28 Apr 2026 11:00:14 +0000 https://www.adexchanger.com/?p=457457 AI chat is starting to look more and more like a media channel, which means someone’s gotta figure out the ad model. Although chatbot conversations are loaded with commercial intent – ChatGPT knows it – there’s still no clear playbook for monetizing those interactions without messing with the user experience. Search advertising specialist adMarketplace is one of […]

The post AdMarketplace Is Piloting Performance Ads In AI Chat appeared first on AdExchanger.

]]> https://www.adexchanger.com/ai/admarketplace-is-piloting-performance-ads-in-ai-chat/feed/ 0 Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing? https://www.adexchanger.com/data-privacy/does-the-new-federal-data-privacy-bill-have-a-snowballs-chance-of-passing/ https://www.adexchanger.com/data-privacy/does-the-new-federal-data-privacy-bill-have-a-snowballs-chance-of-passing/#respond Fri, 24 Apr 2026 16:20:27 +0000 https://www.adexchanger.com/?p=457322 Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi. Earlier this week, House Republicans introduced a new bill that, if enacted, would create a single national privacy standard that preempts existing state privacy laws. (Preemption is one of the main reasons past federal privacy bills haven’t gone anywhere. […]

The post Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing? appeared first on AdExchanger.

]]> https://www.adexchanger.com/data-privacy/does-the-new-federal-data-privacy-bill-have-a-snowballs-chance-of-passing/feed/ 0 The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama https://www.adexchanger.com/technology/the-tech-labs-new-programmatic-governance-council-is-so-over-all-the-ad-tech-drama/ https://www.adexchanger.com/technology/the-tech-labs-new-programmatic-governance-council-is-so-over-all-the-ad-tech-drama/#respond Tue, 21 Apr 2026 13:00:35 +0000 https://www.adexchanger.com/?p=456992 Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms off in a huff. Now, IAB Tech Lab is trying to keep everyone at the table long enough to hash out shared ground rules – or at least argue their way […]

The post The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama appeared first on AdExchanger.

]]> https://www.adexchanger.com/technology/the-tech-labs-new-programmatic-governance-council-is-so-over-all-the-ad-tech-drama/feed/ 0 AI Is The New Ad Space https://www.adexchanger.com/adexchanger-talks/ai-is-the-new-ad-space/ https://www.adexchanger.com/adexchanger-talks/ai-is-the-new-ad-space/#respond Tue, 21 Apr 2026 10:00:57 +0000 https://www.adexchanger.com/?p=456951 AI isn’t just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It’s a brand-new media environment that’s reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.

The post AI Is The New Ad Space appeared first on AdExchanger.

]]> https://www.adexchanger.com/adexchanger-talks/ai-is-the-new-ad-space/feed/ 0 Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits https://www.adexchanger.com/data-privacy-roundup/why-a-1967-privacy-law-is-powering-a-new-wave-of-ad-tech-lawsuits/ Mon, 20 Apr 2026 05:00:40 +0000 https://www.adexchanger.com/?p=456870 If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym: “CIPA.” The California Invasion of Privacy Act, or CIPA, is a Cold War-era law that was passed in 1967 in response to concerns about privacy violations related to wiretapping […]

The post Why A 1967 Privacy Law Is Powering A New Wave Of Ad Tech Lawsuits appeared first on AdExchanger.

]]> Meta Is Launching An Easy Button For CAPI https://www.adexchanger.com/platforms/meta-is-launching-an-easy-button-for-capi/ Wed, 15 Apr 2026 14:00:41 +0000 https://www.adexchanger.com/?p=456627 CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and privacy changes. On paper, CAPI-style setups are table stakes for modern performance marketing. In practice, though, implementing them is […]

The post Meta Is Launching An Easy Button For CAPI appeared first on AdExchanger.

]]> Betterment’s ‘Anti‑Marketing’ Machine https://www.adexchanger.com/adexchanger-talks/betterments-anti-marketing-machine/ Tue, 14 Apr 2026 13:54:43 +0000 https://www.adexchanger.com/?p=456426 Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

The post Betterment’s ‘Anti‑Marketing’ Machine appeared first on AdExchanger.

]]>