Anthony Vargas, Author at AdExchanger

Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users

Anthony Vargas — Fri, 01 May 2026 01:17:52 +0000

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 million. In the US, daily users were up 7% YOY to a total of 53.5 million. And Reddit isn’t […]

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Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Anthony Vargas — Wed, 22 Apr 2026 13:00:22 +0000

The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a gaming app, remains an untapped omnichannel opportunity. Which is why the game developer platform Unity and SSP Index Exchange announced an […]

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Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Anthony Vargas — Mon, 13 Apr 2026 15:07:52 +0000

Publishers are getting real about the declines in traffic from search and social media. Some pubs are maximizing revenue per session (RPS) to get the most out of the traffic that still comes to their properties. On3, a site that tracks high school and college sports, as well as operating a network of 70+ fan […]

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Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories

Anthony Vargas — Mon, 06 Apr 2026 13:15:46 +0000

Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt instrument often blamed for preventing ads from appearing in the news. Arbitrarily avoiding URLs that contain words like “shoot” or […]

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CIMM Is Out To Prove That All Media Isn’t Equal

Anthony Vargas — Tue, 31 Mar 2026 04:45:54 +0000

The idea that “all media isn’t created equal” is one of the oldest cliches in advertising. But programmatic ad tech often overlooks the nuances of media quality and even the content itself when bidding on ad impressions. The prevailing theory now holds that ad formats and creative can be standardized and commoditized, since, after all, […]

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AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials

Anthony Vargas — Wed, 25 Mar 2026 13:00:23 +0000

Even for the terminally online, it’s hard to keep pace with social media trends. But that only applies to terminally online humans. Marketers now have AI tools that can read and analyze posts at the speed of viral trends and surface data and popular creators to inform ad campaigns. Consiglieri, a boutique consultancy founded by […]

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Why Ad-Blocking Browser Brave Introduced Its Own Ads

Anthony Vargas — Tue, 24 Mar 2026 04:45:31 +0000

Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ad experiences. Two years later, after acquiring search platform Tailcat (formerly Cliqz), Brave rolled out its own search advertising experience. […]

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Future Is Training Its AI On Publisher First-Party Data

Anthony Vargas — Tue, 17 Mar 2026 12:00:11 +0000

For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior is gold for training AI ad optimization engines, and publishers like Future are building their own AI solutions to capitalize […]

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Why OUTFRONT Invested $20 Million In AdQuick (Hint: It’s About More Than Money)

Anthony Vargas — Thu, 12 Mar 2026 04:45:05 +0000

It’s a bucolic scene: the out-of-home views framed by the clouds. But, actually, it’s a programmatic UI play. That’s regarding the recent $20 million investment outdoor media giant OUTFRONT made in digital out-of-home (OOH) DSP specialist AdQuick. The OOH market is turning to cloud-based systems to simplify sales across a range of digital and static […]

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Curation Platform Onetag Just Acquired This Creative Tech Startup. Here’s Why

Anthony Vargas — Mon, 02 Mar 2026 08:00:49 +0000

With the rise of supply-path optimization, SSPs are under pressure to prove they aren’t just interchangeable pipes. Their drive to differentiate helped spark the sell-side curation trend over the past few years – and is also part of the rationale behind Onetag’s acquisition on Monday of Aryel, a creative ad tech platform based in Italy. The […]

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