Alyssa Boyle, Author at AdExchanger

What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing

Alyssa Boyle — Fri, 01 May 2026 05:45:25 +0000

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […]

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POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?

Alyssa Boyle — Thu, 30 Apr 2026 13:41:05 +0000

At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie agency Horizon Media’s chief product and data officer.

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Ready, Set, Upfront

Alyssa Boyle — Tue, 28 Apr 2026 10:00:04 +0000

Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazon is one of a handful of digital-first companies that recently entered the upfront fray and are competing against traditional networks for annual advertiser budgets […]

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Predictive Analysis And Performance Go Hand In Hand

Alyssa Boyle — Mon, 27 Apr 2026 13:00:34 +0000

Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads.

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Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV

Alyssa Boyle — Fri, 17 Apr 2026 05:15:41 +0000

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity.

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Paramount’s Upfront Pitch Is About Three Things

Alyssa Boyle — Thu, 16 Apr 2026 13:00:37 +0000

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports.

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TelevisaUnivision Joins The Streaming Self-Service Bandwagon

Alyssa Boyle — Wed, 15 Apr 2026 13:01:40 +0000

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its streaming inventory is now available to buy through the ad planning and activation company fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement. For […]

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Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth

Alyssa Boyle — Fri, 10 Apr 2026 05:45:52 +0000

Earlier this year, datafuelX rehired Dan Aversano, one of the company’s co-founders, to take the helm as CEO. Aversano will lead the company through its next growth phase, which revolves around – surprise, surprise! – connected TV and digital expansion.

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Sussing Out ‘Performance TV’

Alyssa Boyle — Tue, 24 Mar 2026 15:44:47 +0000

Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.

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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie

Alyssa Boyle — Mon, 23 Mar 2026 23:00:33 +0000

During their first combined NewFront event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system. And that identity framework creates a major advertising and data opportunity for advertisers.

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