Victoria McNally, Author at AdExchanger https://www.adexchanger.com/author/victoria-mcnally/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 01 May 2026 00:25:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Victoria McNally, Author at AdExchanger https://www.adexchanger.com/author/victoria-mcnally/ 32 32 Roku Is Carving Out A Niche As A Low-Cost Alternative https://www.adexchanger.com/tv/roku-is-carving-out-a-niche-as-a-low-cost-alternative/ https://www.adexchanger.com/tv/roku-is-carving-out-a-niche-as-a-low-cost-alternative/#respond Fri, 01 May 2026 00:25:13 +0000 https://www.adexchanger.com/?p=457775 Roku's two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue.

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]]> https://www.adexchanger.com/tv/roku-is-carving-out-a-niche-as-a-low-cost-alternative/feed/ 0 Pinterest Is Ready For Its CTV Debut https://www.adexchanger.com/tv/pinterest-is-ready-for-its-ctv-debut/ https://www.adexchanger.com/tv/pinterest-is-ready-for-its-ctv-debut/#respond Mon, 27 Apr 2026 13:00:53 +0000 https://www.adexchanger.com/?p=457385 Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting.

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]]> https://www.adexchanger.com/tv/pinterest-is-ready-for-its-ctv-debut/feed/ 0 Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It? https://www.adexchanger.com/ctv-roundup/streaming-platforms-are-embracing-vertical-video-but-at-this-point-is-it-worth-it/ https://www.adexchanger.com/ctv-roundup/streaming-platforms-are-embracing-vertical-video-but-at-this-point-is-it-worth-it/#respond Fri, 24 Apr 2026 05:00:45 +0000 https://www.adexchanger.com/?p=457161 It seems like all the streaming services are getting into vertical video these days. But ads aren't on the menu yet.

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]]> https://www.adexchanger.com/ctv-roundup/streaming-platforms-are-embracing-vertical-video-but-at-this-point-is-it-worth-it/feed/ 0 NBCU’s Peacock Is Officially On Its Way To Profitability https://www.adexchanger.com/marketers/nbcus-peacock-is-officially-on-its-way-to-profitability/ https://www.adexchanger.com/marketers/nbcus-peacock-is-officially-on-its-way-to-profitability/#respond Thu, 23 Apr 2026 15:40:16 +0000 https://www.adexchanger.com/?p=457230 NBCUniversal successfully called its shot with the nickname “Legendary February.”

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]]> https://www.adexchanger.com/marketers/nbcus-peacock-is-officially-on-its-way-to-profitability/feed/ 0 Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery https://www.adexchanger.com/tv/dont-worry-about-netflix-its-doing-fine-without-warner-bros-discovery/ Thu, 16 Apr 2026 23:25:21 +0000 https://www.adexchanger.com/?p=456828 Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.

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]]> Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First https://www.adexchanger.com/tv/viant-probably-wouldnt-have-acquired-tvision-if-it-hadnt-bought-iris-tv-first/ Thu, 16 Apr 2026 12:35:58 +0000 https://www.adexchanger.com/?p=456769 One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday.

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]]> Programmatic Live Sports Buying Is Starting To Get Less Complicated https://www.adexchanger.com/tv/programmatic-live-sports-buying-is-starting-to-get-less-complicated/ Tue, 14 Apr 2026 13:00:02 +0000 https://www.adexchanger.com/?p=456432 Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made.

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]]> How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social https://www.adexchanger.com/ctv-roundup/how-samsung-ads-and-crumbl-got-their-ctv-campaign-to-perform-like-social/ Fri, 03 Apr 2026 05:00:31 +0000 https://www.adexchanger.com/?p=455497 I’m pretty sure I’ve missed the window on becoming a Crumbl fan -- but I can still appreciate the "pretty pictures of cookies" on their CTV ads.

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]]> TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically https://www.adexchanger.com/platforms/tiktok-on-why-brands-cant-buy-its-new-ad-formats-programmatically/ Mon, 30 Mar 2026 15:42:42 +0000 https://www.adexchanger.com/?p=455243 Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.

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]]> Meta’s NewFronts Message To Advertisers: Embrace The Noise https://www.adexchanger.com/platforms/metas-newfront-message-to-advertisers-embrace-the-noise/ Thu, 26 Mar 2026 21:51:50 +0000 https://www.adexchanger.com/?p=455022 Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products. Yet inside the Manhattan Center, you wouldn’t know it.

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