Joanna Gerber, Author at AdExchanger https://www.adexchanger.com/author/jgerber/ News and Views on Data-Driven Digital Advertising and Marketing Thu, 30 Apr 2026 15:13:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Joanna Gerber, Author at AdExchanger https://www.adexchanger.com/author/jgerber/ 32 32 Zefr Builds A New Front Door For YouTube Buys https://www.adexchanger.com/ai/zefr-builds-a-new-front-door-for-youtube-buys/ https://www.adexchanger.com/ai/zefr-builds-a-new-front-door-for-youtube-buys/#respond Thu, 30 Apr 2026 13:14:14 +0000 https://www.adexchanger.com/?p=457693 Ad tech doesn’t suffer from a shortage of acronyms – but it does suffer from fragmented workflows. Brand suitability provider Zefr is trying to fix some of that fragmentation by using Model Context Protocol (MCP) as the plumbing that connects AI agents to advertiser data and tools, together with an Advertising Context Protocol (AdCP) layer […]

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]]> https://www.adexchanger.com/ai/zefr-builds-a-new-front-door-for-youtube-buys/feed/ 0 Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data https://www.adexchanger.com/marketers/supplement-brand-ritual-taps-chord-to-help-understand-its-historical-data/ https://www.adexchanger.com/marketers/supplement-brand-ritual-taps-chord-to-help-understand-its-historical-data/#respond Wed, 29 Apr 2026 13:00:28 +0000 https://www.adexchanger.com/?p=457514 The tech stacks brands were using 10 years ago probably aren’t suited for today’s fragmented ecosystem, where advertisers are struggling to keep track of and unify the data they’ve accrued over years. As supplement brand Ritual recently expanded into wholesale and third-party vendor sales, it decided it was time to “reevaluate” its tech stack to […]

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]]> https://www.adexchanger.com/marketers/supplement-brand-ritual-taps-chord-to-help-understand-its-historical-data/feed/ 0 Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots https://www.adexchanger.com/publishers/brands-can-now-deploy-their-own-agents-inside-publisher-chatbots/ https://www.adexchanger.com/publishers/brands-can-now-deploy-their-own-agents-inside-publisher-chatbots/#respond Mon, 27 Apr 2026 10:00:41 +0000 https://www.adexchanger.com/?p=457369 AI-powered shopping agents are all the rage. Some, like Walmart’s Sparky and Amazon’s Rufus, have become household names. There’s also a crop of emerging startups dedicated to helping advertisers build their own agents. AI monetization platform Dappier is going a step further by helping marketers develop off-platform brand agents. On Monday, Dappier announced a new […]

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]]> https://www.adexchanger.com/publishers/brands-can-now-deploy-their-own-agents-inside-publisher-chatbots/feed/ 0 ChatGPT Ads Have Begun Showing Up For Logged-Out Users https://www.adexchanger.com/ai/chatgpt-ads-have-begun-showing-up-for-logged-out-users/ https://www.adexchanger.com/ai/chatgpt-ads-have-begun-showing-up-for-logged-out-users/#respond Thu, 23 Apr 2026 13:08:18 +0000 https://www.adexchanger.com/?p=457175 Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

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]]> https://www.adexchanger.com/ai/chatgpt-ads-have-begun-showing-up-for-logged-out-users/feed/ 0 Brands Want To Know How Well Their Affiliate Content Is Performing In The AI Age https://www.adexchanger.com/marketers/brands-want-to-know-how-well-their-affiliate-content-is-performing-in-the-ai-age/ https://www.adexchanger.com/marketers/brands-want-to-know-how-well-their-affiliate-content-is-performing-in-the-ai-age/#respond Tue, 21 Apr 2026 14:00:36 +0000 https://www.adexchanger.com/?p=456972 Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

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]]> https://www.adexchanger.com/marketers/brands-want-to-know-how-well-their-affiliate-content-is-performing-in-the-ai-age/feed/ 0 Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers https://www.adexchanger.com/ai/brand-trained-agents-can-give-marketers-a-fuller-view-of-their-customers/ Mon, 20 Apr 2026 05:00:43 +0000 https://www.adexchanger.com/?p=456863 Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

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]]> Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests https://www.adexchanger.com/technology/amazon-ads-hands-the-iab-tech-lab-a-tool-that-promises-to-waste-fewer-bid-requests/ Wed, 15 Apr 2026 13:11:46 +0000 https://www.adexchanger.com/?p=456618 The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

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]]> Can An AI Solution Fix Misaligned Marketing Orgs? https://www.adexchanger.com/ai/can-an-ai-solution-fix-misaligned-marketing-orgs/ Tue, 14 Apr 2026 13:00:58 +0000 https://www.adexchanger.com/?p=456397 Opal launched Gem, a new AI solution, to help large brands unify the layers of media and tech within their organizations.

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]]> Dairy-Free Creamer Brand Nutpods Is Cracking Fragmentation With AI-Powered Insights https://www.adexchanger.com/marketers/non-dairy-creamer-brand-nutpods-is-cracking-fragmentation-with-ai-powered-insights/ Tue, 07 Apr 2026 13:00:06 +0000 https://www.adexchanger.com/?p=455783 A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

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]]> Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement https://www.adexchanger.com/measurement/boathouses-new-chief-strategy-officer-says-its-time-for-agencies-to-take-the-reins-of-measurement/ Fri, 03 Apr 2026 06:00:05 +0000 https://www.adexchanger.com/?p=455626 Sonia Chung, Boathouse's new CMO, wants to help the agency (and the industry at large) take full advantage of its data.

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