Agencies Archives | AdExchanger https://www.adexchanger.com/category/agencies/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 01 May 2026 19:41:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Agencies Archives | AdExchanger https://www.adexchanger.com/category/agencies/ 32 32 POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos? https://www.adexchanger.com/ai/possible-2026-can-ai-help-agencies-finally-break-down-those-silos/ https://www.adexchanger.com/ai/possible-2026-can-ai-help-agencies-finally-break-down-those-silos/#respond Thu, 30 Apr 2026 13:41:05 +0000 https://www.adexchanger.com/?p=457690 At POSSIBLE 2026, conversations about AI went beyond the typical talking points about how much time and money AI can save. AdExchanger had one of those deeper discussions about AI with Domenic Venuto, the indie agency Horizon Media’s chief product and data officer.

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]]> https://www.adexchanger.com/ai/possible-2026-can-ai-help-agencies-finally-break-down-those-silos/feed/ 0 Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen https://www.adexchanger.com/agencies/omnicom-has-an-ai-powered-plan-to-cut-out-ad-tech-middlemen/ https://www.adexchanger.com/agencies/omnicom-has-an-ai-powered-plan-to-cut-out-ad-tech-middlemen/#respond Wed, 29 Apr 2026 00:24:45 +0000 https://www.adexchanger.com/?p=457525 Back in 2018, Omnicom passed on buying Acxiom for $2 billion, which went to IPG instead. In retrospect, that was a good move twice over, CEO John Wren told investors during the holding company’s Q1 earnings call on Tuesday, which was also its first full quarter with IPG folded in. Seven years after IPG bought […]

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]]> https://www.adexchanger.com/agencies/omnicom-has-an-ai-powered-plan-to-cut-out-ad-tech-middlemen/feed/ 0 To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First https://www.adexchanger.com/agencies/to-succeed-with-paid-media-this-indie-agency-advises-nailing-organic-first/ Mon, 16 Mar 2026 13:48:30 +0000 https://www.adexchanger.com/?p=454089 Content creation and media buying are often treated as siloes, especially in agencies. But for social-first shop LV8 (pronounced like the word “elevate”), these two disciplines are inseparable.

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]]> CES 2026: For Monks, AI-Powered Personalization Is Key https://www.adexchanger.com/ces-2026/ces-2026-for-monks-ai-powered-personalization-is-key/ Thu, 15 Jan 2026 14:10:23 +0000 https://www.adexchanger.com/?p=450285 For the team at Monks, one of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical.

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]]> Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams https://www.adexchanger.com/agencies/google-ad-buyers-are-still-being-duped-by-sophisticated-account-takeover-scams/ Wed, 03 Dec 2025 12:25:10 +0000 https://www.adexchanger.com/?p=447793 Agency buyers who manage portfolios of Google Ads and Merchant Center accounts are being targeted by sophisticated scam artists who hijack those accounts, drain client funds and sometimes lock out admins for weeks or even months. That’s according to three ad buyers who spoke with AdExchanger anonymously for fear of potential reprisals by Google. This […]

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]]> Digital Agency Incubeta Acquires AI Consultancy RocketSource https://www.adexchanger.com/agencies/digital-agency-incubeta-acquires-ai-consultancy-rocketsource/ Tue, 09 Sep 2025 10:00:31 +0000 https://www.adexchanger.com/?p=442704 Agencies are being rocked by the rise of AI. The solution? Bring on more humans. No, seriously. On Tuesday, digital agency Incubeta announced its acquisition of RocketSource, a consultancy that helps advertisers understand what drives customer behavior using data science and predictive analytics. The price of the deal was not disclosed. The traditional agency business […]

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]]> MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz https://www.adexchanger.com/agencies/mx8-labs-launches-with-a-plan-to-speed-up-the-survey-based-research-biz/ Mon, 18 Aug 2025 15:06:17 +0000 https://www.adexchanger.com/?p=440954 What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is trying to increase the speed of current marketing and customer survey results. The company went to market last year, after co-founders […]

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]]> Q2: IPG Continues Its Slight Decline As It Prepares To Get Eaten By Omnicom https://www.adexchanger.com/agencies/q2-ipg-continues-its-slight-decline-as-it-prepares-to-get-eaten-by-omnicom/ Tue, 22 Jul 2025 15:55:38 +0000 https://www.adexchanger.com/?p=439237 During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected.

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]]> Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies https://www.adexchanger.com/ai/inside-the-anas-new-legal-gen-ai-template-for-advertisers-and-agencies/ Thu, 17 Jul 2025 05:00:03 +0000 https://www.adexchanger.com/?p=438956 The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.

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]]> Q2: Omnicom Says Its Merger With IPG Will Happen Any Day Now, Promise https://www.adexchanger.com/agencies/q2-omnicom-says-its-merger-with-ipg-will-happen-any-day-now-promise/ Tue, 15 Jul 2025 23:02:21 +0000 https://www.adexchanger.com/?p=438857 Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of this year.

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