CTV Archives | AdExchanger

What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing

Alyssa Boyle — Fri, 01 May 2026 05:45:25 +0000

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […]

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Roku Is Carving Out A Niche As A Low-Cost Alternative

Victoria McNally — Fri, 01 May 2026 00:25:13 +0000

Roku's two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue.

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Pinterest Is Ready For Its CTV Debut

Victoria McNally — Mon, 27 Apr 2026 13:00:53 +0000

Pinterest announced on Monday that the tvScientific platform will now have access to its new parent company’s user audience data for CTV ad targeting.

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Predictive Analysis And Performance Go Hand In Hand

Alyssa Boyle — Mon, 27 Apr 2026 13:00:34 +0000

Nielsen announced a new outcomes-based measurement capability called Predictive Sales Lift. The feature is designed to help media buyers predict sales lift and incremental revenue for video ad campaigns they run via the company’s comprehensive measurement platform, Nielsen One Ads.

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Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV

Alyssa Boyle — Fri, 17 Apr 2026 05:15:41 +0000

Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an additional obligation to act in accordance with its self-imposed competitive differentiator: authenticity.

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Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

Victoria McNally — Thu, 16 Apr 2026 23:25:21 +0000

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.

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Paramount’s Upfront Pitch Is About Three Things

Alyssa Boyle — Thu, 16 Apr 2026 13:00:37 +0000

Timed to the upfront season, Paramount announced it's merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion (DAI) in live sports.

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Viant Probably Wouldn’t Have Acquired TVision If It Hadn’t Bought IRIS.TV First

Victoria McNally — Thu, 16 Apr 2026 12:35:58 +0000

One acquisition often begets another. Take Viant, which announced its plan to acquire TVision for $40 million on Wednesday.

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TelevisaUnivision Joins The Streaming Self-Service Bandwagon

Alyssa Boyle — Wed, 15 Apr 2026 13:01:40 +0000

TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. On Wednesday, TelevisaUnivision announced its streaming inventory is now available to buy through the ad planning and activation company fullthrottle.ai’s self-serve platform. The collaboration includes an ad bidder designed to improve both targeting and measurement. For […]

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Programmatic Live Sports Buying Is Starting To Get Less Complicated

Victoria McNally — Tue, 14 Apr 2026 13:00:02 +0000

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made.

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