Publishers Archives | AdExchanger

Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots

Joanna Gerber — Mon, 27 Apr 2026 10:00:41 +0000

AI-powered shopping agents are all the rage. Some, like Walmart’s Sparky and Amazon’s Rufus, have become household names. There’s also a crop of emerging startups dedicated to helping advertisers build their own agents. AI monetization platform Dappier is going a step further by helping marketers develop off-platform brand agents. On Monday, Dappier announced a new […]

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Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

Andrew Byrd — Wed, 22 Apr 2026 05:00:37 +0000

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing […]

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As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data

Andrew Byrd — Thu, 16 Apr 2026 05:00:09 +0000

Multicultural publishers aren’t just competing for ad dollars anymore. They’re under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. Shrinking referral traffic and cooling diversity budgets have combined to squeeze a category that once saw a surge in brand investment. To adapt, some publishers are turning to tools […]

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Sports Publisher On3 Tries AI Recommendations To Keep Engagement In Its Home Court

Anthony Vargas — Mon, 13 Apr 2026 15:07:52 +0000

Publishers are getting real about the declines in traffic from search and social media. Some pubs are maximizing revenue per session (RPS) to get the most out of the traffic that still comes to their properties. On3, a site that tracks high school and college sports, as well as operating a network of 70+ fan […]

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Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys

Andrew Byrd — Mon, 13 Apr 2026 13:00:40 +0000

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to make buying local news simpler and to shore up its business as the ad market shifts. With the Hearst News ad network, announced today, the company is pulling inventory from its TV stations, newspapers and digital news sites into one coordinated […]

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Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories

Anthony Vargas — Mon, 06 Apr 2026 13:15:46 +0000

Can 2026 be the year advertisers finally let go of their keyword blocklists? News publishers sure hope so. Even brand-safety platforms want advertisers to abandon the antiquated practice of keyword blocking, which is the blunt instrument often blamed for preventing ads from appearing in the news. Arbitrarily avoiding URLs that contain words like “shoot” or […]

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Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief

Andrew Byrd — Wed, 01 Apr 2026 05:00:38 +0000

Referral traffic is drying up, and for local news publishers, the impact is inescapable. AI-generated answers are replacing clicks, pushing links further down the page or removing the need to visit a site altogether. The trend accelerated traffic downturns caused by social platforms locking engagement inside their walled gardens. For smaller publishers whose revenue still […]

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Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US

Andrew Byrd — Thu, 26 Mar 2026 05:00:41 +0000

Conversations around publisher revenue have been gloom and doom over the past couple of years. But here’s a bit of good news: The Guardian US grew its programmatic revenue by 44% year over year in February. That’s an outlier in a market where many publishers are grappling with AI-driven shifts in search behavior and stubbornly […]

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From Bluey To The News: How BBC Studios Is Connecting Brands To Audiences Across Its Portfolio

Andrew Byrd — Wed, 18 Mar 2026 05:00:05 +0000

The BBC is about much more than news. But it isn’t always easy for marketers to find audience connections across a content mix that includes hard-hitting global news coverage, tentpole TV series like “Planet Earth” and “Top Gear” and family favorites like the smash-hit “Bluey.” Sketching out that cross-portfolio play is the main focus of […]

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Future Is Training Its AI On Publisher First-Party Data

Anthony Vargas — Tue, 17 Mar 2026 12:00:11 +0000

For years, publishers have heard the same advice: First-party data is the key to unlocking demand from digital advertisers. That’s even more true now as agentic AI reshapes ad buying. Publisher data on audience behavior is gold for training AI ad optimization engines, and publishers like Future are building their own AI solutions to capitalize […]

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