Technology Archives | AdExchanger https://www.adexchanger.com/category/technology/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 21 Apr 2026 17:43:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Technology Archives | AdExchanger https://www.adexchanger.com/category/technology/ 32 32 The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama https://www.adexchanger.com/technology/the-tech-labs-new-programmatic-governance-council-is-so-over-all-the-ad-tech-drama/ https://www.adexchanger.com/technology/the-tech-labs-new-programmatic-governance-council-is-so-over-all-the-ad-tech-drama/#respond Tue, 21 Apr 2026 13:00:35 +0000 https://www.adexchanger.com/?p=456992 Conversations about programmatic transparency are the industry’s equivalent of politics at Thanksgiving: Everyone agrees it matters, there’s disagreement on the details, and somebody usually storms off in a huff. Now, IAB Tech Lab is trying to keep everyone at the table long enough to hash out shared ground rules – or at least argue their way […]

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]]> https://www.adexchanger.com/technology/the-tech-labs-new-programmatic-governance-council-is-so-over-all-the-ad-tech-drama/feed/ 0 Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests https://www.adexchanger.com/technology/amazon-ads-hands-the-iab-tech-lab-a-tool-that-promises-to-waste-fewer-bid-requests/ Wed, 15 Apr 2026 13:11:46 +0000 https://www.adexchanger.com/?p=456618 The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

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]]> AdMarketplace’s Sam Cox On AI Search: ‘This Is A Time For Betting – And Betting Hard’ https://www.adexchanger.com/technology/admarketplaces-sam-cox-on-ai-search-this-is-a-time-for-betting-and-betting-hard/ Fri, 27 Mar 2026 05:00:44 +0000 https://www.adexchanger.com/?p=455030 AdMarketplace is a 25-year-old search ad network that runs search ads for browsers and other partners. It’s also been a vocal critic of Google and was cited during the recent search antitrust trial as an example of an independent search ad competitor harmed by Google’s dominance. Well, now one of adMarketplace’s key executives is a […]

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]]> How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads https://www.adexchanger.com/technology/how-one-agency-startup-uses-real-time-data-to-develop-real-time-ads/ Wed, 18 Mar 2026 12:00:29 +0000 https://www.adexchanger.com/?p=454259 Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. Media agency Multiply claims to have “self-learning ads” and proprietary AI software that tracks real-time signals to understand performance and brand sentiment. It develops new versions of ads for B2B companies based on the most recent data about […]

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]]> How AudienceMix Is Mixing Up The Data Sales Business https://www.adexchanger.com/technology/how-audiencemix-is-mixing-up-the-data-sales-business/ Tue, 25 Nov 2025 15:10:02 +0000 https://www.adexchanger.com/?p=447558 The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences. But, for marketers, combining data segments to reach their target audience can be a confusing and wasteful process. AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different […]

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]]> OUTFRONT Is Using Agencies’ AI Enthusiasm To Spur Wider Programmatic OOH Adoption https://www.adexchanger.com/technology/outfront-is-using-agencies-ai-enthusiasm-to-spur-wider-programmatic-ooh-adoption/ Wed, 15 Oct 2025 04:45:04 +0000 https://www.adexchanger.com/?p=445444 The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as part of their omnichannel digital campaigns. But the ad industry’s agentic AI revolution is giving OOH the perfect chance to reinvent itself, according to […]

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]]> HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms https://www.adexchanger.com/technology/human-expands-its-ivt-detection-toolkit-with-a-new-product-for-advertisers-not-platforms/ Tue, 07 Oct 2025 13:00:20 +0000 https://www.adexchanger.com/?p=444735 On the bot-riddled open web, it can be a struggle to prevent ads from being served to invalid traffic (IVT). To filter out IVT and prevent ad serving to bots, the ad industry focuses on data contained in bid requests, such as user agent info and IP addresses. But, given the billions of bid requests […]

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]]> Index Exchange Launches A Data Marketplace For Sell-Side Curation https://www.adexchanger.com/technology/index-exchange-launches-a-data-marketplace-for-sell-side-curation/ Tue, 07 Oct 2025 12:00:31 +0000 https://www.adexchanger.com/?p=444712 When it comes to deal curation, data is a differentiator. Index Exchange knows this – hence why the SSP launched what it calls its Data Vendor Ecosystem on Tuesday. The idea is for the product to complement the Index Marketplaces curation offering. So much of the recent shift from curating deals via DSP data markets […]

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]]> Can Publishers Trust The Trade Desk’s New Wrapper? https://www.adexchanger.com/technology/can-publishers-trust-the-trade-desks-new-wrapper/ Mon, 06 Oct 2025 16:29:50 +0000 https://www.adexchanger.com/?p=444685 No TIDs? No problem. Well, according to The Trade Desk, at least. In August, Prebid.org made the controversial decision to nix universal Transaction IDs – which advertisers use to track ad transactions across multiple SSPs – in favor of providing unique TIDs for each seller. The rationale for Prebid’s change was that buyers could use TIDs […]

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]]> Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner https://www.adexchanger.com/technology/advertisers-probably-shouldnt-target-teens-at-all-cautions-former-ftc-commissioner/ Thu, 02 Oct 2025 17:31:01 +0000 https://www.adexchanger.com/?p=444546 Maybe advertisers should rethink their involvement in anything that monetizes the attention of kids and teens online – especially as it pertains to new AI chatbots and software. That’s according to former FTC Commissioner Alvaro Bedoya, who shared some of his qualms with digital advertising’s more controversial targeting tactics at Programmatic IO in New York […]

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