Platforms Archives | AdExchanger https://www.adexchanger.com/category/platforms/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 01 May 2026 17:12:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Platforms Archives | AdExchanger https://www.adexchanger.com/category/platforms/ 32 32 Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users https://www.adexchanger.com/platforms/reddit-reports-a-75-boost-in-q1-ad-revenue-as-it-reaches-for-100-million-daily-us-users/ https://www.adexchanger.com/platforms/reddit-reports-a-75-boost-in-q1-ad-revenue-as-it-reaches-for-100-million-daily-us-users/#respond Fri, 01 May 2026 01:17:52 +0000 https://www.adexchanger.com/?p=457778 Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 million. In the US, daily users were up 7% YOY to a total of 53.5 million. And Reddit isn’t […]

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]]> https://www.adexchanger.com/platforms/reddit-reports-a-75-boost-in-q1-ad-revenue-as-it-reaches-for-100-million-daily-us-users/feed/ 0 Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop? https://www.adexchanger.com/platforms/metas-ad-machine-is-purring-so-why-did-its-stock-drop/ https://www.adexchanger.com/platforms/metas-ad-machine-is-purring-so-why-did-its-stock-drop/#respond Thu, 30 Apr 2026 01:03:18 +0000 https://www.adexchanger.com/?p=457624 Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom silicon, Ray-Ban and Oakley AI smart glasses and swarms of business agents that can work “day and night” to help […]

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]]> https://www.adexchanger.com/platforms/metas-ad-machine-is-purring-so-why-did-its-stock-drop/feed/ 0 Meta Is Launching An Easy Button For CAPI https://www.adexchanger.com/platforms/meta-is-launching-an-easy-button-for-capi/ Wed, 15 Apr 2026 14:00:41 +0000 https://www.adexchanger.com/?p=456627 CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and privacy changes. On paper, CAPI-style setups are table stakes for modern performance marketing. In practice, though, implementing them is […]

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]]> TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically https://www.adexchanger.com/platforms/tiktok-on-why-brands-cant-buy-its-new-ad-formats-programmatically/ Mon, 30 Mar 2026 15:42:42 +0000 https://www.adexchanger.com/?p=455243 Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.

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]]> Meta’s NewFronts Message To Advertisers: Embrace The Noise https://www.adexchanger.com/platforms/metas-newfront-message-to-advertisers-embrace-the-noise/ Thu, 26 Mar 2026 21:51:50 +0000 https://www.adexchanger.com/?p=455022 Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products. Yet inside the Manhattan Center, you wouldn’t know it.

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]]> Why Ad-Blocking Browser Brave Introduced Its Own Ads https://www.adexchanger.com/platforms/why-ad-blocking-browser-brave-introduced-its-own-ads/ Tue, 24 Mar 2026 04:45:31 +0000 https://www.adexchanger.com/?p=454647 Perhaps nothing can stay ad-free forever. Brave launched in 2016 as an open-source, ad-blocking, privacy-forward web browser to compete with Google’s Chrome. But in 2019, soon after Brave exited beta, it began introducing opt-in, rewarded ad experiences. Two years later, after acquiring search platform Tailcat (formerly Cliqz), Brave rolled out its own search advertising experience. […]

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]]> Google Is Pitching Buyers On Gemini And YouTube Creators At The NewFronts https://www.adexchanger.com/platforms/google-is-pitching-buyers-on-gemini-and-youtube-creators-at-the-newfronts/ Mon, 23 Mar 2026 15:00:05 +0000 https://www.adexchanger.com/?p=454593 Google is getting to talk about its two favorite things during IAB’s NewFronts this week: AI and creators.

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]]> Why OUTFRONT Invested $20 Million In AdQuick (Hint: It’s About More Than Money) https://www.adexchanger.com/platforms/why-outfront-invested-20-million-in-adquick-hint-its-about-more-than-money/ Thu, 12 Mar 2026 04:45:05 +0000 https://www.adexchanger.com/?p=453879 It’s a bucolic scene: the out-of-home views framed by the clouds. But, actually, it’s a programmatic UI play. That’s regarding the recent $20 million investment outdoor media giant OUTFRONT made in digital out-of-home (OOH) DSP specialist AdQuick. The OOH market is turning to cloud-based systems to simplify sales across a range of digital and static […]

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]]> Reddit’s Ad Biz Is Up, But Its Stock Is Way Down https://www.adexchanger.com/platforms/reddits-ads-biz-is-up-but-its-stock-is-way-down/ Fri, 06 Feb 2026 02:33:54 +0000 https://www.adexchanger.com/?p=451531 Reddit’s ad business is surging. But you wouldn’t know it from its stock price. Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% year-over-year increase. Its ad biz grew by at least 60% each quarter of 2025. Reddit also saw its active advertiser count grow by 75% YOY in Q4. […]

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]]> IAB CEO David Cohen: ‘The Health of the Publisher Community is Critical to the Health of Our Overall Business.’ https://www.adexchanger.com/platforms/iab-ceo-david-cohen-the-health-of-the-publisher-community-is-critical-to-the-health-of-our-overall-business/ Wed, 04 Feb 2026 05:05:14 +0000 https://www.adexchanger.com/?p=451252 On stage, IAB CEO railed against AI companies. “Every single company that is training and building these AI tools without compensating publishers is free riding on their investments,” he said. “Free riding isn’t just unfair. It’s stealing.”

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