AdExchanger

Who Actually Owns AI Governance?

Allison Schiff — Mon, 04 May 2026 05:00:29 +0000

Advertisers have been dealing with governance questions for years: privacy rules, data minimization, consent, dark patterns, kids – you name it. But now AI is adding another layer of complexity, and a lot of that work is landing on the same people who already juggle privacy, security and data governance. There isn’t yet a clear line […]

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Social Media App Spill Wants Relevance More Than Reach. Can Its Culture‑First Ad Model Scale?

Andrew Byrd — Mon, 04 May 2026 05:00:25 +0000

When Twitter began to unravel under new ownership in late 2022, Black users were among the first to look for the exits. Changes to content moderation and enforcement rattled communities that had long treated “Black Twitter” as a cultural home. Brands were rattled, too. The changes at Twitter left advertisers asking whether the platform remained […]

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Pity The Viral Product Hits; GEO Is The New SEO (Derogatory)

AdExchanger — Mon, 04 May 2026 04:01:37 +0000

Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along.

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What’s POSSIBLE With AI

Sarah Sluis — Fri, 01 May 2026 16:46:57 +0000

Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour, AI. Plus: the topics that were conspicuously absent from the conference.

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POSSIBLE 2026: AdExchanger’s Hot Takes

AdExchanger — Fri, 01 May 2026 14:56:25 +0000

The fourth-annual POSSIBLE is in the books! AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas were on the ground in Miami. Here are their takeaways from three days chatting about agentic AI in the Florida sun (other than some scattered showers). But the AI talk at POSSIBLE wasn’t just marketing hype. Ad industry insiders got […]

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What ‘Heated Rivalry’ Reveals About LGBTQ+ Media And Marketing

Alyssa Boyle — Fri, 01 May 2026 05:45:25 +0000

As a queer media trade reporter, I often wonder whether media companies and marketers are interested in trying to form a connection with me based on my queer identity. It’s a question I got to unpack onstage at POSSIBLE 2026 in Miami earlier this week, when I moderated a panel about how the TV show […]

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What An Outdoor Retailer Learned By Replacing Pricey SaaS With A Newcomer

James Hercher — Fri, 01 May 2026 05:45:04 +0000

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. These are the supply-chain managers, data scientists, merchandisers, finance analysts and others who must either appraise the CMO’s performance or are an internal […]

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Comic: ‘I Just Wanna Watch The Game!’

Kevvo — Fri, 01 May 2026 04:15:53 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Is Amazon Ready For An Agentic Future?; The Cost Of Building AI

AdExchanger — Fri, 01 May 2026 04:03:37 +0000

Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $70 billion in ad revenue over the past 12 months. (Just for the sake of comparison, Alphabet did $100 billion last quarter.) But, at this pace, it likely won’t be long before Amazon can tout a […]

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Reddit Reports A 75% Boost In Q1 Ad Revenue As It Reaches For 100 Million Daily US Users

Anthony Vargas — Fri, 01 May 2026 01:17:52 +0000

Generative AI search has pushed traffic off a cliff across most of the internet, but not on social platforms. Reddit included. Reddit’s global average daily users increased by 17% year over year in Q1 to 126.8 million. In the US, daily users were up 7% YOY to a total of 53.5 million. And Reddit isn’t […]

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