Artificial Intelligence Archives | AdExchanger

Meta’s Ad Machine Is Purring, So Why Did Its Stock Drop?

Allison Schiff — Thu, 30 Apr 2026 01:03:18 +0000

Listening to Mark Zuckerberg speak during Meta’s Q1 earnings call on Wednesday, you could almost forget that Meta makes the majority of its money from advertising. He spent his opening remarks on “personal superintelligence,” custom silicon, Ray-Ban and Oakley AI smart glasses and swarms of business agents that can work “day and night” to help […]

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Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

Andrew Byrd — Wed, 22 Apr 2026 05:00:37 +0000

For all the advancements in programmatic ad tech, buyers’ expectations haven’t changed much: They still want a single, coherent view of reach and performance. But for publishers, the operational reality is messy, with inventory spanning print, web, social, streaming and newsletters, each with their own currency and blind spots. Stitching these audiences together requires organizing […]

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Erstwhile Competition; What We Lose By Gamifying The News

AdExchanger — Tue, 21 Apr 2026 04:03:25 +0000

Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting meaning one brand deliberately targeting a rival company’s customers, like T-Mobile’s “Keep and Switch” promo for AT&T subscribers to rival […]

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Betterment’s ‘Anti‑Marketing’ Machine

Allison Schiff — Tue, 14 Apr 2026 13:54:43 +0000

Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

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Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief

Andrew Byrd — Wed, 01 Apr 2026 05:00:38 +0000

Referral traffic is drying up, and for local news publishers, the impact is inescapable. AI-generated answers are replacing clicks, pushing links further down the page or removing the need to visit a site altogether. The trend accelerated traffic downturns caused by social platforms locking engagement inside their walled gardens. For smaller publishers whose revenue still […]

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AI Is Moving Fast. The Law, Not So Much

Allison Schiff — Wed, 01 Apr 2026 05:00:33 +0000

If you were playing AI bingo at the IAPP’s Global Summit in Washington, DC, on Monday, your card filled up fast. Nearly every vendor booth in the exhibition hall at the event, which is one of the largest annual gatherings of privacy professionals in the US, bragged about its tech being “AI forward” or “AI […]

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AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage

AdExchanger Guest Columnist — Wed, 25 Mar 2026 04:35:26 +0000

Not long ago, the biggest challenge with AI in marketing was access. Tools were expensive, immature or experimental. Most teams were running pilots simply to understand what was possible. Today, marketers face the opposite reality. There are too many options. Models, copilots, platforms and point solutions promise to improve every part of the marketing life […]

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How One Agency Startup Uses Real-Time Data To Develop Real-Time Ads

Joanna Gerber — Wed, 18 Mar 2026 12:00:29 +0000

Audience preferences are constantly evolving. So why not ads that evolve in real time, too? No, really. Media agency Multiply claims to have “self-learning ads” and proprietary AI software that tracks real-time signals to understand performance and brand sentiment. It develops new versions of ads for B2B companies based on the most recent data about […]

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Beyond Automation: How AI Is Rewiring Control In The Ad Tech Stack

AdExchanger Guest Columnist — Thu, 12 Mar 2026 04:35:31 +0000

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point. Speed and effectiveness are easy to celebrate. Power dynamics are harder to talk about. Most conversations about AI in ad tech focus on fewer manual steps, more dynamic creative, […]

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How Realtor.com Is Using AI Creative To Expand Its Ad Footprint

Joanna Gerber — Wed, 11 Mar 2026 12:00:28 +0000

Realtor.com is working with AI marketing startup BrandComms.AI to generate ad creative more quickly and across a wider array of channels.

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