Commerce Archives | AdExchanger https://www.adexchanger.com/category/commerce/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 29 Apr 2026 13:33:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Commerce Archives | AdExchanger https://www.adexchanger.com/category/commerce/ 32 32 The Trade Desk Makes Its DSP Available Within Skai And Pacvue https://www.adexchanger.com/commerce/the-trade-desk-makes-its-dsp-available-within-skai-and-pacvue/ https://www.adexchanger.com/commerce/the-trade-desk-makes-its-dsp-available-within-skai-and-pacvue/#respond Tue, 28 Apr 2026 13:00:06 +0000 https://www.adexchanger.com/?p=457480 Don’t hate, integrate. That could be the programmatic motto. And it’s definitely true today. Because on Tuesday The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms. That sounds like a mundane integration story, of which there are countless within the martech and ad […]

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]]> https://www.adexchanger.com/commerce/the-trade-desk-makes-its-dsp-available-within-skai-and-pacvue/feed/ 0 Even PayPal Ads Has Its Own ID Now https://www.adexchanger.com/commerce/even-paypal-ads-has-its-own-id-now/ https://www.adexchanger.com/commerce/even-paypal-ads-has-its-own-id-now/#respond Mon, 27 Apr 2026 12:00:37 +0000 https://www.adexchanger.com/?p=457379 If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base. The most important thing to know about the ID, according to Dan Robbins, head of growth and strategy for […]

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]]> https://www.adexchanger.com/commerce/even-paypal-ads-has-its-own-id-now/feed/ 0 Archer Goes Brand Building To Protect Its Place On Grocery Shelves https://www.adexchanger.com/commerce/archer-goes-brand-building-to-protect-its-place-on-grocery-shelves/ Mon, 06 Apr 2026 05:57:03 +0000 https://www.adexchanger.com/?p=455677 I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of marketing for the meat snack brand Archer, who was being offered to speak to a case study with GumGum regarding pause ads. (We’ll get to that.) I had seen the popularity of […]

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]]> The Sports World Is Getting The Retail Media Bug https://www.adexchanger.com/marketers/the-sports-world-is-getting-the-retail-media-bug/ Fri, 27 Mar 2026 05:44:56 +0000 https://www.adexchanger.com/?p=454956 The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Network in partnership with Deloitte and Yieldmo. PS&E owns the Indiana pro basketball teams – the NBA’s […]

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]]> Sallie Has An Ad Business And Meta Is Declining Credit Cards https://www.adexchanger.com/commerce/sallie-mae-has-an-ad-business-and-meta-is-declining-credit-cards/ Thu, 05 Mar 2026 06:28:07 +0000 https://www.adexchanger.com/?p=453343 Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand founders who’ve been putting their marketing budgets on a corporate (or even a personal) credit card. Meta has confirmed rumors that next month it will begin requiring advertisers to pay by invoice, no more credit cards. […]

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]]> Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina https://www.adexchanger.com/commerce/infillion-strikes-again-this-time-buying-the-retail-purchase-data-company-catalina/ Mon, 23 Feb 2026 17:00:16 +0000 https://www.adexchanger.com/?p=452585 Infillion, an ad tech business built on M&A, is back with another acquisition. The latest move will help bring retail purchase data into its platform. The company announced on Monday that it has acquired Catalina, a market research and shopper marketing company with roots in physical cash register machines. Catalina gets its retail sales data […]

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]]> Walmart’s Ad Revenue Totaled $6.4 Billion In 2025 As The Ecommerce Flywheel Started To Spin https://www.adexchanger.com/commerce/walmarts-ad-revenue-totaled-6-4-billion-in-2025-as-the-ecom-flywheel-started-to-spin/ Thu, 19 Feb 2026 19:17:55 +0000 https://www.adexchanger.com/?p=452338 Walmart’s ad revenue in 2025 totaled $6.4 billion, per the company’s earnings report on Thursday. That figure represents a 37% increase globally and 41% increase domestically for the Walmart Connect business, which operates in the US. “Fully a third of our profit in the most recent quarter was related to advertising and membership income,” CFO […]

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]]> Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market https://www.adexchanger.com/commerce/big-cpg-brands-are-quick-to-cut-ad-spend-amid-a-tough-us-market/ Wed, 18 Feb 2026 18:03:53 +0000 https://www.adexchanger.com/?p=452245 Happy Q4 earnings season! This is the time of year when the biggest brands disclose their full-year results and report on their make-or-break holiday seasons. And it’s not been an easy few weeks for some of America’s biggest CPG brands. Companies like Procter & Gamble, Pepsi and Colgate-Palmolive are contending with cautious consumers and shrinking […]

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]]> Criteo Says It’s Bullish On The Future, But The Market’s All Bears https://www.adexchanger.com/commerce/criteo-says-its-bullish-on-the-future-but-the-markets-all-bears/ Wed, 11 Feb 2026 20:09:17 +0000 https://www.adexchanger.com/?p=451876 Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying […]

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]]> Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness https://www.adexchanger.com/commerce/wizard-commerce-launches-an-ai-shopping-agent-to-make-magic-of-ecommerce-madness/ Wed, 11 Feb 2026 16:49:03 +0000 https://www.adexchanger.com/?p=451863 The first age of online personal shopping tools came via browser toolbars and other download services, such as Honey, that tracked deliveries and scoured for coupons. The new thing in personal shopping tools is, of course, AI agents. But most shopping AI agents are firmly attached to one particular LLM or retailer, like ChatGPT and […]

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