Daily News Roundup Archives | AdExchanger

Pity The Viral Product Hits; GEO Is The New SEO (Derogatory)

AdExchanger — Mon, 04 May 2026 04:01:37 +0000

Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along.

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Is Amazon Ready For An Agentic Future?; The Cost Of Building AI

AdExchanger — Fri, 01 May 2026 04:03:37 +0000

Admazon There were a few standout takeaways from Amazon’s Q1 earnings report earlier this week. For one, Amazon surpassed $70 billion in ad revenue over the past 12 months. (Just for the sake of comparison, Alphabet did $100 billion last quarter.) But, at this pace, it likely won’t be long before Amazon can tout a […]

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Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?

AdExchanger — Thu, 30 Apr 2026 04:03:19 +0000

Let’s Make A Deal When marketers select an agency to work with, there’s a chance they’re also selecting a tech provider – they just might not realize it. Many media accounts are tied to specific tech commitments, but the latter isn’t always communicated directly to marketers. It’s a “dirty little secret” in the ad industry, […]

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What’s Really Possible; The New Home Takeover

AdExchanger — Wed, 29 Apr 2026 05:00:43 +0000

POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents.

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Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising

AdExchanger — Tue, 28 Apr 2026 04:03:42 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Editor’s Note: Live at POSSIBLE We came out swinging during Day One of POSSIBLE in Miami! We interviewed media buyers and marketing leaders on the ground about the main things on their radar this year and we clocked the top industry trends taking […]

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Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign

AdExchanger — Mon, 27 Apr 2026 04:01:57 +0000

Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but.

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Why Not Just Read AdExchanger?; Tubi Or Not Tubi

AdExchanger — Fri, 24 Apr 2026 04:03:35 +0000

How ad tech vendors try to market their tools as unique; Fox's new AI-based ad platform; and AI models are getting too costly to maintain.

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Buyers Are So Over Walled Garden Overhauls; PayPal Enters The TV Measurement Fray

AdExchanger — Thu, 23 Apr 2026 04:03:49 +0000

Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity graphs, targeting capabilities, software plugins, server setups, etcetera. But the customer UI usually exists at a safe remove, like the […]

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Agents Play Nice, Ad Tech Does Not; The Cool Kids Click

AdExchanger — Wed, 22 Apr 2026 04:01:27 +0000

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.

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Erstwhile Competition; What We Lose By Gamifying The News

AdExchanger — Tue, 21 Apr 2026 04:03:25 +0000

Age Of Conquest Search industry consultant and content creator Glenn Gabe kickstarted a discussion, amplified by Search Engine Roundtable, of how, if and when we will see AI search engines incorporate ad conquesting tactics. Conquesting meaning one brand deliberately targeting a rival company’s customers, like T-Mobile’s “Keep and Switch” promo for AT&T subscribers to rival […]

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