AdExchanger Talks Archives | AdExchanger https://www.adexchanger.com/category/adexchanger-talks/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 29 Apr 2026 22:27:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger Talks Archives | AdExchanger https://www.adexchanger.com/category/adexchanger-talks/ 32 32 Ready, Set, Upfront https://www.adexchanger.com/adexchanger-talks/ready-set-upfront/ https://www.adexchanger.com/adexchanger-talks/ready-set-upfront/#respond Tue, 28 Apr 2026 10:00:04 +0000 https://www.adexchanger.com/?p=457464 Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City. Alongside Netflix, Amazon is one of a handful of digital-first companies that recently entered the upfront fray and are competing against traditional networks for annual advertiser budgets […]

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]]> https://www.adexchanger.com/adexchanger-talks/ready-set-upfront/feed/ 0 AI Is The New Ad Space https://www.adexchanger.com/adexchanger-talks/ai-is-the-new-ad-space/ https://www.adexchanger.com/adexchanger-talks/ai-is-the-new-ad-space/#respond Tue, 21 Apr 2026 10:00:57 +0000 https://www.adexchanger.com/?p=456951 AI isn’t just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It’s a brand-new media environment that’s reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.

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]]> https://www.adexchanger.com/adexchanger-talks/ai-is-the-new-ad-space/feed/ 0 Betterment’s ‘Anti‑Marketing’ Machine https://www.adexchanger.com/adexchanger-talks/betterments-anti-marketing-machine/ Tue, 14 Apr 2026 13:54:43 +0000 https://www.adexchanger.com/?p=456426 Kim Rosenblum, CMO of investment app Betterment, unpacks her “anti‑marketing” playbook, which involves telling customers not to engage and shifting away from chasing cheap CAC to prioritizing lifetime value.

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]]> Who Needs ‘Corrosive Intermediaries’ Anyway? https://www.adexchanger.com/adexchanger-talks/who-needs-corrosive-intermediaries-anyway/ Wed, 08 Apr 2026 05:00:43 +0000 https://www.adexchanger.com/?p=455809 The programmatic supply chain is “pretty flawed,” says Danny Spears, COO of publisher alliance Ozone, and value is leaking away from digital media brands. But that doesn’t mean they need to stand there and take it.

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]]> Why Scripps Is All In On Women’s Sports https://www.adexchanger.com/adexchanger-talks/why-scripps-is-all-in-on-womens-sports/ Tue, 31 Mar 2026 10:00:39 +0000 https://www.adexchanger.com/?p=455122 Scripps CRO Brian Norris explains why the broadcaster is leaning into women’s and local sports – and how that shift is reshaping the media plan.

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]]> Sussing Out ‘Performance TV’ https://www.adexchanger.com/adexchanger-talks/sussing-out-performance-tv/ Tue, 24 Mar 2026 15:44:47 +0000 https://www.adexchanger.com/?p=454716 Can connected TV really deliver performance – or is “performance TV” just a branding boost with extra data? Erin Firneno, SVP of business intelligence at Advertiser Perceptions, weighs in.

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]]> Perion Is So Over The AI Hype Cycle https://www.adexchanger.com/adexchanger-talks/perion-is-so-over-the-ai-hype-cycle/ Tue, 17 Mar 2026 10:00:53 +0000 https://www.adexchanger.com/?p=454167 Perion CEO Tal Jacobson is done with AI buzzwords. Instead, he’s betting big on agents, outcomes and letting machines handle the messy parts of media buying.

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]]> Healthy Growth In The Age Of AI https://www.adexchanger.com/adexchanger-talks/healthy-growth-in-the-age-of-ai/ Wed, 11 Mar 2026 05:00:34 +0000 https://www.adexchanger.com/?p=453457 Mary Beech, chief growth officer at health-and-wellness brand Thorne, shares how she’s turning marketing into a growth engine amid AI-driven discovery and chatbots that get loose with the facts.

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]]> What Marketers Miss When Their Data Isn’t Inclusive https://www.adexchanger.com/adexchanger-talks/what-marketers-miss-when-their-data-isnt-inclusive/ Wed, 04 Mar 2026 06:00:08 +0000 https://www.adexchanger.com/?p=453156 Inclusive measurement is more than a nice-to-have, says Charlene Polite Corley, Nielsen’s VP of inclusive insights. Because undercounting Black, Hispanic and intersectional audiences isn’t just a measurement failure; it’s a missed growth opportunity for brands.

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]]> From Avoiding Bad Ads To Demanding ROI https://www.adexchanger.com/adexchanger-talks/from-avoiding-bad-ads-to-demanding-roi/ Wed, 25 Feb 2026 06:00:02 +0000 https://www.adexchanger.com/?p=452707 Ad verification used to be mostly about keeping brands away from the bad stuff. Now, verification providers have to prove that quality actually moves the needle, says Integral Ad Science CEO Lisa Utzschneider.

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