The Big Story Archives | AdExchanger https://www.adexchanger.com/category/the-big-story/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 01 May 2026 17:24:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.1 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png The Big Story Archives | AdExchanger https://www.adexchanger.com/category/the-big-story/ 32 32 What’s POSSIBLE With AI https://www.adexchanger.com/the-big-story/whats-possible-with-ai/ https://www.adexchanger.com/the-big-story/whats-possible-with-ai/#respond Fri, 01 May 2026 16:46:57 +0000 https://www.adexchanger.com/?p=457796 Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour, AI. Plus: the topics that were conspicuously absent from the conference.

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]]> https://www.adexchanger.com/the-big-story/whats-possible-with-ai/feed/ 0 Programmatic Peacekeeping https://www.adexchanger.com/the-big-story/programmatic-peacekeeping/ https://www.adexchanger.com/the-big-story/programmatic-peacekeeping/#respond Fri, 24 Apr 2026 04:30:46 +0000 https://www.adexchanger.com/?p=457274 Programmatic infighting reached a new peak last fall, as LinkedIn flame wars erupted over transaction IDs. OMD Worldwide Chief Media Officer Ben Hovaness, leader of a new programmatic peacekeeping group, talks through the org’s goal to encourage more conversation and less conflict.

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]]> https://www.adexchanger.com/the-big-story/programmatic-peacekeeping/feed/ 0 Reaching For More Reach https://www.adexchanger.com/the-big-story/reaching-for-more-reach/ Fri, 17 Apr 2026 15:31:17 +0000 https://www.adexchanger.com/?p=456836 With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase.

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]]> What Is AI Automating In Ad Tech? https://www.adexchanger.com/the-big-story/what-is-ai-automating-in-ad-tech/ Thu, 09 Apr 2026 14:00:02 +0000 https://www.adexchanger.com/?p=455982 Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI’s most popular applications in ad tech.

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]]> Data Privacy At The Kitchen Table https://www.adexchanger.com/the-big-story/data-privacy-at-the-kitchen-table/ Fri, 03 Apr 2026 14:18:20 +0000 https://www.adexchanger.com/?p=455644 We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which is opening up new opportunities across media and ad tech.

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]]> Ad Tech’s Off-Broadway Debut https://www.adexchanger.com/the-big-story/ad-techs-off-broadway-debut/ Thu, 26 Mar 2026 14:40:25 +0000 https://www.adexchanger.com/?p=454883 The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play?

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]]> The Media Spend Skim https://www.adexchanger.com/the-big-story/the-media-spend-skim/ Fri, 20 Mar 2026 04:30:25 +0000 https://www.adexchanger.com/?p=454393 Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?

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]]> The Year CTV Goes Full Funnel https://www.adexchanger.com/the-big-story/the-year-ctv-goes-full-funnel/ Thu, 12 Mar 2026 16:10:13 +0000 https://www.adexchanger.com/?p=453901 2026 is the year CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the rise of performance TV, shifting live sports rights and the impact of M&A on the streaming experience in this future-facing episode.

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]]> Will The Trade Desk Right-Size Its Margins? https://www.adexchanger.com/the-big-story/will-the-trade-desk-right-size-its-margins/ Thu, 05 Mar 2026 16:41:15 +0000 https://www.adexchanger.com/?p=453393 Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent.

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]]> Feeding A DSP With Shopper Data https://www.adexchanger.com/the-big-story/feeding-a-dsp-with-shopper-data/ Fri, 27 Feb 2026 16:55:35 +0000 https://www.adexchanger.com/?p=453052 The strategic value of commerce data continues to rise, as Infillion snaps up Catalina. Then, a court filing reveals where agencies spend clients’ money.

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